Posts tagged " digital form builder "

BUILDING A GREAT ALTERNATIVE THERAPY WEBSITE

July 24th, 2019 Posted by Acupuncture, Alternative Medicine, Consent forms, Consultation Forms, Electronic signatures, Holistic Health, marketing, Medical History Form, Paperless, Sports Therapy, Uncategorized, Web Design No Comment yet

Building a great alternative therapy website is part of iPEGS series of blogs on marketing your Alternative Therapy Practice. A covert plan to force our clients to use more paperless new client forms, informed consent forms etc.

Your website is your shop window, having your surgery in a prime location would be great but most of us can’t afford it. However a great website is the next best thing

YOUR SHOP WINDOW

There is only ever one chance to make a first impression, make it a good one. If you have ever used online dating sites you know exactly what I mean.

If you are the new kid on the block, by building a clean and modern website, you can get an edge.

Be clear about your mission, tell your visitors about your team, the services you offer, the prices you charge. Be welcoming and ensure your contact details are easily found.

Websites that are attractive create a greater feeling of trustworthiness and professionalism.

‘FORM IS EMPTY, AND EMPTINESS IS FORM’

Shakyamuni Buddha 500 B.C.

The right amount of white space creates a clean website, crucial to communicate a clear message.

A page, crammed full of text or graphics, is difficult to read and is busy.

White space is not wasted space, empty space is an important part of your design. Space between graphics, margins, gutters, space between columns, between lines of type or visuals.

From this emptiness arises information, typography, colour and images.

A clean page is not just about eye appeal, don’t clutter your pages with too many offers, or too much information either. Simple is nearly always best. Know what it is you want to achieve, and just do that.

RULE OF THIRDS

It’s old hat ‘a picture is worth a thousand words’ but it’s true. 

The best images mostly follow the rule of thirds. An image should be divided into nine equal parts. Think noughts and crosses. 

Important features should be placed along these lines or at their intersections. 

By aligning a subject with these imaginary lines and points, where they cross you avoid filling the centre, or a horizon from splitting a picture in half. Avoid symmetrical images they are not pleasing to the eye. 

YOUR SITE IS EASY ON THE EYE BUT IS IT EASY TO READ?

Light text on a dark background is harder to read than the reverse. 

Your text cannot be too small as not everyone has 20:20 vision, as a therapist you will be sympathetic to that. If you use text that is too large, it can appear to be shouting at your visitor, also capitalised text.

Align to the left, not the centre. Westerners are more comfortable with that.                

CONSTANT AND CONSISTENT

Typefaces, sizes, headings and footers should be consistent throughout your web page.

You are, building a brand. How would you feel if Coca Cola changed it’s logo?

Consistency shows reliability, something your client is looking for in a therapist, and makes your site easier to navigate. 

The more options a user has on your website, the more difficult it is to use. Every additional choice increases the time required to take a decision.

You’ve experienced this countless time in supermarkets. Twenty different types of crisps is just confusing. The more choices you give, the easier it is to choose nothing. If they only offered a handful of options, making a choice would take a fraction of the time. 

IMITATION IS THE SINCEREST FORM OF FLATTERY

Check out other alternative therapy sites. Not only UK sites, the States and Oz have thousands of Holistic Medical Practitioner’s websites. See if they follow these rules. Don’t be afraid to learn from other’s successes and their mistakes. 

Undoubtedly your web presence is your best new business driver but unless you can get that site in front of your potential patients, it is just a vanity project. You may like to check out the blog on marketing my alternative therapy practice.

This blog is one of a series written by iPegs paperless forms in order to help Holistic Practitioners grow their practices.

By using the iPEGS Paperless System you present a professional approach for your Consultation Forms, Consent Forms, Medical Histories and Treatment Plans. Save time and money and keep your client’s data safe.

As the data processor we store and encrypt your data in a secure, state of the art, UK data centre. We are Cyber Essentials Certified giving you peace of mind that our defences will protect against the most common cyber-attacks. We have achieved the IASME governance standard in relation to GDPR where we have demonstrated wider governance for management of the controls protecting personal data.

If you would like to know more simply email me: steve @ipegs.co.uk or call me directly on 01244 955350 and we can discuss how iPEGS can help improve your clients experience.

BLOGGING FOR ALTERNATIVE THERAPISTS

July 24th, 2019 Posted by Acupuncture, Alternative Medicine, Consent forms, Consultation Forms, Holistic Health, Hypnotherapy, marketing, Medical History Form, Paperless, Sports Therapy, Uncategorized, Web Design No Comment yet

Here is another idea of how you can cheaply promote your practice as part of the iPEGS series of blogs on marketing your Alternative Therapy Practice, a covert plan to force our clients to use paperless new client forms, informed consent forms etc.

In the blog on Marketing your Therapy practice, I have talked about the power of blogging as a marketing tool. Today I would like to share some ideas on effective blog writing.

PLAN FIRST, WHAT YOU WANT TO SAY

Choose your subject, do your research, decide what you want to say and write it down.

BE INFORMATIVE

Compare these two sentences:

1: iPEGS produces paperless forms for Alternative Therapists.

2: At iPEGS we produce Online digital Consent Forms, Consultation Forms, Medical History Forms, New Client Forms, Treatment Plans, Parental Consent Forms, Patient Feedback Forms and other forms that you may need for your practice.

Which arouses your interest and informs you best?

LESS IS MORE

Be smart, don’t try to sound smart. Use simple terms, make, not fabricate, meet, not encounter, join, not amalgamate.

Keep your sentences short. Easy to read and understand. Every sentence holding a single thought. 

What can be said in ten words, doesn’t need twenty.

Use large fonts, short lines and lots of white space. Create subheadings after at most four paragraphs.

KEEP FOCUS

Rambling on is a fault of many writers. Rambling is commonly used to describe a meandering country walk. Clare Balding hosts a very good radio 4 series called ‘Ramblings’. Self indulgence isn’t helpful. 

AVOID USING THE PASSIVE VOICE

The active voice has an actor (Subject), who does (Verb) something to either a person, animal or thing (Object).

In English, using the active voice, sounds direct and straightforward. Direct and straightforward is exactly what we want our clients to think of us.

Active voice

Passive sentences irritate people.

S Sentences, V irritate, O People.

Passive voice V.S.O. makes your writing more distant and your message is less clear.

Passive Voice

People are irritated by passive sentences.

O People Irritated Sentences.

Although you cannot always avoid using the passive voice, whenever possible try using an, active alternative.

SAY IT WELL AND SAY IT ONCE

Don’t say something several times. If you have to repeat yourself then you didn’t explain your idea properly the first time.

EDIT RUTHLESSLY

Treat every word as if it costs you money. Shorten, delete, and rewrite anything that does not add to the meaning.

DON’T RUSH TAKE YOUR TIME

First write down what you want to say.

Then go away and leave your blog to marinate for a few hours or overnight.

Then rewrite it and finally check for grammar and spelling errors. 

Your blog is more likely to be read, by following these style suggestions. After all you want a best seller not a cult classic. 

One of a series of blogs written by iPegs paperless forms in order to help Holistic Practitioners grow their practices.

By using the iPEGS Paperless System you present a professional approach for your Consultation Forms, Consent Forms, Medical Histories and Treatment Plans Save time and money and keep your client’s data safe.

As the data processor we store and encrypt your data in a secure, state of the art, UK data centre. We are Cyber Essentials Certified giving you peace of mind that our defences will protect against the most common cyber-attacks. We have achieved the IASME governance standard in relation to GDPR where we have demonstrated wider governance for management of the controls protecting personal data.

If you would like to know more simply email me: steve @ipegs.co.uk or call me directly on: 01244 955350 and we can discuss how iPEGS can help improve your client’s experience.

iPEGS Enterprise app offer

December 2nd, 2016 Posted by iPEGS Enterprise No Comment yet

The iPEGS app is designed to increase productivity, improve business processes and increase revenue. The app has many features to adopt a paperless office, capture and analyse data electronically, automatically connect back to the office and electronically sign and submit multiple forms in seconds. Our standard iPEGS app is available for free download from the app store for IOS and from google play for android but is restricted.

There are many features that the Enterprise app unlocks allowing you to:

– Analyse your data through reporting
– Extract your data to csv enabling analysis and reporting
– Brand your forms with your logo and company information
– Add a photo field for supporting evidence on forms
– Add an photo draw field enabling you to add drawings and text to the photo
– Submit forms directly to the iPEGS portal enabling data extraction
– Use of the portal to manage multiple users, build custom forms and questionnaires
– Manage user permissions
– Create Web Forms so you can easily send your clients a web link to complete and sign the form
– Fast, effective support from our awesome team of experts via telephone or online

So, if you are looking to access all of this potential for your business then get in touch with us today for a months trial.

To celebrate reaching 20,000 downloads in 100+ countries, for a limited period we are offering to build some of your paper based forms free of charge on the iPEGS system so you can start benefitting from a traceable paperless system. Call us today on 01244 560717 or email polly@ipegs.co.uk to set up free trial account. Offer ends on the 20th December 2016.