Top Tips For Starting a Nails Business
Do you dream of starting a nail business, spending your days giving your clients manicures and pedicures?
If so, you’re in the right place.
In this post, we’re going to run through some of the essential tips you need to get going in this industry and, importantly, make some money from it.
Get A Team Of Qualified Technicians Together
Starting a nail business is all about getting a team of qualified technicians together to provide your clients with the best services in your location. In fact, this is how most nail businesses start. They build a team who have all passed their state licensing exams and then use their skills to create brand trust.
At the start of your business, the people you choose to work with you is the most important decision you’ll make. You want a team of professionals who can deliver services to the standard that your clients expect. You should only take on novices once you have a reputation for excellence.
Make Marketing One Of The First Things You Do
Too many business owners wait until they have set up their shop before they start marketing. You don’t want to be among them.
Ideally, your marketing should start well before you start providing services. Why? Because you want to get people interested in your brand beforehand so that you have a steady stream of customers once you get going.
How you market depends on your approach and brand. But having a “coming soon” website page is a great idea, as is setting up social media accounts talking about what you’re going to be doing.
Remember, nail businesses naturally lend themselves to social media because of how visual they are. So start posting nail ideals online before you start providing real clients with services.
Work Out How Much You Need To Charge In Advance
When it comes to nail businesses, getting your price right is critical. Charge too little, and you’ll wind up exhausting yourself without much financial reward. Charge too much, and you’ll put people off.
Here are some of the things you need to consider when deciding on a price:
- Your fixed costs, such as rent, utility bills, and local taxes
- Capital costs, such as your brushes, chairs, towels, and other items that you don’t need to replace regularly
- The cost of your disposable supplies, like face masks and cotton wool
- Miscellaneous items, like tea, coffee, and cookies
- Variable costs, such as cuticle oil, nail polishes, and monomer
Once you have a price per sale, you can then see how much you need to charge to break even and, eventually make a profit. Don’t forget to also include the value of your time. You could be making money at a given price point, but you still need to ask yourself whether it is worth it for you personally.
Automate Your Paperwork
Lastly, don’t be like the majority of businesses who are still using paper for their Beauty Forms. Use modern technology and automate it for you. Better yet, get your clients to fill out a manicure consultation form or pedicure consultation form before they arrive. This way, you can avoid wasting time.
So those are our top tips when thinking about setting up a Nail Business – there is obviously lots of other things to consider but you have to start somewhere 🙂
